1. Scope
This Privacy Policy applies to the Takeform iOS application, the Takeform website, and related support and cloud services (collectively, the “Services”). In this policy, “Takeform,” “we,” and “us” refer to the developer and operator of the Services.
2. Information we process
Account information
If you sign in or connect an account, we may process your email address, display name, sign-in provider, and an account identifier. Sign-in is provided through Apple, Google, and Firebase Authentication.
Media and creative content
Takeform receives only the photos and videos you choose through Apple’s system picker or record in the app. We may also process your prompts, project titles, edit instructions, selected styles, captions, draft plans, and exported video metadata.
Standard editing uses selected originals on your device. A cloud planning feature may use a lightweight media proxy. An original is uploaded only when you explicitly choose a cloud enhancement that needs it.
Preferences and project data
We may process creation settings, Brand Kit choices, Style Memory preferences, project history, and version information so that the app can remember your choices and keep projects available.
Purchase information
Apple processes subscription payments. Takeform and RevenueCat receive product, transaction, entitlement, and subscription-status information needed to unlock paid features. We do not receive your full payment card details.
Technical and support information
When you use cloud or support services, we may process basic service logs, device and app version, request timing, error details, network information, and the content you include in a support message. We use this information for security, reliability, and support.
3. How we use information
- Provide, render, export, and synchronize the Services.
- Create draft plans and apply the edit instructions you request.
- Authenticate accounts and preserve project ownership.
- Remember optional style and brand preferences.
- Process subscriptions and restore purchase entitlements.
- Prevent abuse, protect accounts, and maintain service reliability.
- Respond to support requests and comply with legal obligations.
We do not sell your personal information. We do not use your private media to train general-purpose AI models unless we first obtain a separate, explicit permission that clearly describes that use.
4. On-device and cloud processing
Takeform is designed so that common media import, composition, and export work can happen on your iPhone. Some optional planning, synchronization, account, and enhancement features use Firebase and Google Cloud services. When a cloud feature needs media, we minimize what is sent based on the feature you selected.
AI-assisted plans and outputs may be generated by automated systems. Takeform distinguishes editorial assistance from generated footage in project and export provenance where applicable.
6. Retention
Local media and projects remain on your device until you remove them, delete the app, or delete your account, subject to iOS backup behavior. Cloud account and project records are kept while your account is active and as needed to provide the Services. Temporary media proxies and processing files are scheduled for short retention and removed when no longer needed for the requested operation, security, or legal obligations.
Some transaction and service records may be retained longer where necessary for fraud prevention, accounting, disputes, or legal compliance.
7. Your choices and controls
- Choose specific media through Apple’s photo picker.
- Change Takeform’s Photos permission in iOS Settings.
- Disable Style Memory and Creative AI inserts in the app.
- Use low-data proxies when that setting is available.
- Delete projects locally.
- Delete your account in Takeform under Profile → Settings → Delete account.
You may also email us to request access, correction, deletion, or a copy of personal information, subject to verification and applicable law. Some information may be exempt from a request where the law permits.
8. Security
We use administrative, technical, and organizational measures designed to protect information, including authenticated project access and encrypted network transport. No system can guarantee absolute security, so we encourage you to protect your device and account credentials.
9. International processing
Our service providers may process information in countries other than the one where you live. Where required, we rely on appropriate legal mechanisms and safeguards for international data transfers.
10. Children
Takeform is not directed to children under 13, or the minimum age required by local law to use an online service without parental consent. If you believe a child has provided personal information contrary to this policy, contact us so we can review and delete it as appropriate.
11. Changes to this policy
We may update this policy as the Services change. We will post the new effective date here and provide additional notice in the app when a change is material and the law requires it.
12. Contact
For privacy questions or requests, email support@takeform.app. Please use the subject line “Privacy request” and describe the account or device involved so we can verify and respond to your request.